Caroline Chou

I'm an aspiring UX researcher with experience in insights, analytics, customer success, pricing strategy and operations, sales operations, marketing, and more.


I'm driven by empathy, curiosity, learning, and collaboration with partners to be a thoughtful and strategic problem solver for an elevated customer experience

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UX Researcher

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03

Resume

Linkedin - Pricing (2020-Present)

Studied at:

  • UC Santa Barbara (Economics and Accounting, graduated in 2020)


Worked for:

  • Linkedin
    • Associate Pricing Strategy Manager 2022-Present,
    • Pricing Strategy Specialist 2021-2022,
    • Monetization Operations Analyst 2020-2021
  • Seagate
    • Sales Operations Intern - Summer 2019
  • SS&C Advent
    • Events Marketing Intern - Summer 2018


Strategize, operationalize, and scale Linkedin’s first ever bundled offer across multiple business lines:

  • Uncover user insights by conducting Voice of Field surveys and interviews and analyzing monetary impact that drives pricing policy changes that increase the attractiveness of bundled offers to target users.
  • Analyze and draw insights from sales reports and sales rep interviews to create detailed presentations that track performance metrics and trends to help inform decisions on the user journey using Salesforce, advanced Microsoft excel, SQL, and Microsoft PowerPoint.
  • Drive go-to-market pricing policy strategy and execution by identifying and prioritizing growth opportunities, which includes Talent, Learning, and Employee Engagement B2B SaaS Enterprise Programs
  • Collaborate with cross-functional partners such as Sales, Product Marketing, Deal Desk, Revenue, Sales Ops, BizOps, Legal, Product Managers, Data Science, and Engineering by creating action plans to drive strategic million dollar deal closures. Has helped close $251 million dollars of deals since joining the program
  • Find innovative ways to automate pricing processes by improving inefficiencies to scale enterprise programs across the globe and drive revenue growth
  • Cultivate a compassionate environment while coordinating with cross-functional partners for an elevated employee and customer experience

Seagate- Sales Operations Intern (Summer 2019)

Driving Total Customer Experience (CX) as a way of doing business by representing customer’s interests at the executive level:

  • Interviewed 30+ international sales representatives about their sales success stories, attainments, and the voices of the customer within the last quarter
  • Automated interview feedback processes by creating interesting survey platforms to gather and analyze data
  • Implemented “Customer Experience” mindset internally and externally by publishing newsletters with individual customer success stories
  • Created and analyzed sales earning detailed reports using Microsoft Excel functions
  • Tracked Sales In and Sales Out databases for direct to customer retail and analyzed inventory and sales using SQL functions


SS&C Advent- Events Marketing Intern (Summer 2018)

Assisted in the planning and organization of SS&C Deliver 2018 client conference:

  • Scheduled meeting times with Microsoft Outlook and constructing meeting grids using Microsoft Excel, Smartsheet, Google Sheet
  • Tracked employee and client requests
  • Validated presentation slide decks to be ready for sessions and keynote presentations
  • Tenaciously promoted client attendance through 1000+ campaign calls and emails
  • Aided in managing marketing campaigns through Salesforce
  • Established trust through clear detailed work and communication with cross-functional environment with different states and contracted companies


04

Projects

Soft Bundle Discount Program Feedback for Linkedin

Method: Attitudinal Survey, Semi-Structure IDIs, and Usability Tests with Sales Representatives

Background: Bi-annual project to gain sales rep feedback on program policies and bundling process

Goals:

  • Align price to value of our products
  • Make the program easier to sell to customers
  • Streamline pricing/bundling process for sales reps and cross functional partners


Key Learnings:

  • Talent business is booming, do not need high discounts to close deals
  • Discounts preferred as leverage rather than programmatic
  • Customers value implementation consultants and post sales support
  • Aligning contract dates across packages causes process friction, harder to close deals and lengthens sales cycle
  • Need to do more enablement around bundling process CRM guide


Strategic Impact:

  • Decrease discounts on Hiring products and offer discounts as discretionary to capture more dollars
  • Activate more non-aligning deals by making internal processes easier/less burden on cross functional partners
  • Prioritize larger customers to offer added post sales support
  • Ease of bundling in the CRM creates ease of pitching opportunities for sales
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Renewal Discount Program Feedback for Linkedin

Method: Semi-Structure IDIs with Sales Representatives

Background: Evaluating new discount policy on renewals to better increase retention rate

Goals:

  • Commit to Customer Fairness
  • Increase in Value-Adds
  • Increase Retention Rate


Key Learnings:

  • Customers who have bought across multiple business lines want to be rewarded for their all-in investment
  • Customers are confused by the inconsistencies in policies between business lines bought together in a bundle


Strategic Impact:

  • To reward customers for their commitment to the company, a discount offer will be applied if they meet certain criteria
  • Align all products in the bundle to the same % discount to increase fairness and clarity

05

Voice of Customer Sales at Seagate

Method: Semi-Structure IDIs with Sales Representatives

Background: Compiling Sales Success stories to inspire and teach other sales reps how to have successful customer conversations to ultimately close deals.

Goals:

  • Solicit Feedback on Customer Needs
  • Find what customers value most
  • Find how internal teams can best support sales conversations


Key Learnings:

  • Customers are willing to pay more when sales are properly enabled to have meaningful conversations
  • Customers want to try products before buying multi-year deals
  • Customers appreciate in-house 24/7 support
  • Customers respond to ROI metrics


Strategic Impact:

  • Work with Sales Enablement to reinforce value proposition to customer
  • Pilot free product to customers for 6 months so customers can see value in products before going all-in
  • Relay to customer support department to reinforce in-region support vs off-shore
  • Work with Insights team to weave strong ROI metrics into customer conversation
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06

Reach Out

Find me on Linkedin

https://www.linkedin.com/in/carolinechou/

Phone

(408) 796-8608

Email

caroline.chou.5704@gmail.com

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